Domino’s has officially entered the fragrance game—because apparently, smelling like a fresh-out-the-oven pizza is now the height of seduction. This Valentine’s Day, the pizza giant has unveiled pepperoni perfume, an unexpected yet oddly enticing scent designed for die-hard pizza lovers.
Dubbed Eau de Passion, this limited-edition fragrance takes inspiration from the ever-popular Pepperoni Passion pizza. It promises a tantalizing blend of spice, pepper, and a warm, woody base—basically, the aromatic equivalent of opening a steaming pizza box at midnight when hunger (or desire) strikes.
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To celebrate the launch, Domino’s released a sultry campaign starring Married at First Sight UK’s Luke Debono, who appears in all his sculpted glory, misting himself with the pepperoni perfume from a bottle shaped like a miniature pizza. Because nothing screams romance like a chiseled man dousing himself in eau de pepperoni before a night of passion.
For those craving a whiff of this bizarre yet brilliant fragrance, Domino’s is offering a chance to snag a 30ml bottle. Pizza fanatics can enter the giveaway by visiting the company’s website between February 10-17—because nothing says “true love” like winning a bottle of spicy, meaty cologne.
This marks the first time Domino’s has ventured into the world of scent, though they’ve dabbled in quirky innovations before. From heat suits designed to keep their drivers toasty in winter to a jetpack suit engineered for airborne pizza deliveries at Glastonbury, the company has a knack for turning wild ideas into reality.
And the timing? Impeccable. Domino’s reports that demand for its Pepperoni Passion pizza spikes by 50% each Valentine’s Day, with over a million pizzas expected to be devoured by starry-eyed lovers this year alone.
Reflecting on his role in the campaign, Debono mused, “I’ve learned a lot about romance this past year, and honestly, pepperoni perfume might just be the secret weapon for couples looking to turn up the heat this Valentine’s Day. What could be more attractive than a smoky, spicy scent that ignites passion?”
A bold claim, but hey—if smelling like a fresh slice of pizza is the key to romance, who are we to argue?
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